Visual Identity.
Encompassing all that a brand stands for.
We can help design the visual look and feel of your communications to staff and clients, reflecting your business ethos.
Brand design is more than just a logo, we like to use the term visual identity, as it applies to visual elements influenced by a design and marketing teams to ensure brand consistency. From your brand logo, sub brands, icons, infographics, fonts, colours, layout formats and supporting graphical elements - how these components are pulled together is key.
Using a design agency to create and plan your visual style usually includes the production of a full set of brand guidelines. This document gives clear advice to in-house departments and external agencies, outlining how your brand should look.
Producing a new brand or coming up with additional style elements for an existing brand is an exciting project, for you and for our design team. After the research phase, we have a team of creatives work on new concepts and ideas for your brand, moving onto supporting marketing assets.
If you're looking for an expert team of design professionals to create a visual identity for your product or service, book a meeting today and discuss your project with our creative director.
Here's what we can do for you.
Brand Design.
Full brand logo design and marketing asset packages - bringing the personality, purpose, vision and values to your brand identity.
Logo Design.
Designing new, or refreshing old, our visual identity team create stunning eye-catching logos to help keep your brand fresh and up to date.
Brand Guideline Creation.
All your visual brand identity rules including logo formats, colour palettes, fonts, layout and image styles, all in one handy pdf.
Infographics.
Infographics and icons are a brilliant way of engaging your audience - explaining a process, concept, project flow or highlighting statistics.
Why choose The New Fat for your next visual identity project.
Highly Experienced
We have been designing and working with evolving brands for nearly 25 years. So you'll be in safe hands.
5 x Concepts
Presenting 5 different logo designs at the concept stage gives you plenty of options in terms of colours, style, fonts and icons.
Save 15%
Infographics & Icons
Design of brand icons and infographics can help explain an idea or concept. Once created they can be used across other marketing material.
Need a professional design team for multiple projects throughout the year? Purchase an annual bank of design hours and save 15%.
"Quick to respond, excellent quality design and attention to detail. Working with Suze at the New Fat has been seamless from start to finish. We couldn’t be more pleased with the finished brochure. Thank you!"
The Carriage Hall-
"The New Fat Team are always a pleasure to work with, always professional and knowledgeable and have created some great brand designs and websites for us over the last few years."
Lakeside -
"I cannot thank The New Fat enough for creating my two new websites and my two new brochures both have gone live this week a first class service. Anyone looking for a professional easy to work with company I would highly recommend them."
3ET 
"The New Fat worked hard to understand our business and successfully delivered a new portfolio of marketing materials on time and to an excellent standard. I would have no hesitation in recommending them."
Write your caption hereESG-
"I've been working with this agency since I started my own business in 1999 and I have found them to be consistently creative, knowledgable and skilled professionals and therefore I can't recommend them highly enough."
Write your caption hereRed Carpet Cinema -
"Absolutely fantastic company - they understood exactly what we needed and were able to produce a well thought out design that illustrated clearly what we were trying to convey. Super fast turn around time too!"
Write your caption hereBoards Direct -
"We are thrilled with the quick turnaround time that Suze and her team manage to maintain during the busy holiday season. The work is, as always, spot on and an excellent addition to our brand communication."
Write your caption hereShowa -
“I’ve never experienced such an enjoyable process in terms of producing an annual report until I worked with The New Fat team. They understood the brief and objectives right away. The team make it easy to produce high-quality and engaging communications materials and ensure that it’s fun along the way.”
Write your caption hereYMCA -
“I cannot stress just how amazing the team at The New Fat are. We have been using them for some years and have the whole process down to a fine art. Whilst stand builds can be stressful, The New Fat team make the whole process effortless – from planning to build to take down.”
Write your caption herePenguin Ventures -
Suze and the team at The New Fat have been nothing but a pleasure to work with. Their in-depth knowledge of the Solvay guidelines really helps shape their designs and no matter the brief or how short the deadline, they always do their utmost to deliver designs that are both on brand and creative."
Write your caption hereSolvay -
“We have really enjoyed working with Suze and her team at The New Fat, who recently redesigned the logo, website and other collateral as we embarked on a top-to-bottom rebrand. We couldn’t be more pleased with the logo. I would certainly work with The New Fat again, and recommend them.”
Write your caption hereThe Camelot Network