The Rainforest Foundation UK (RFUK) works to tackle deforestation around the world. Focussing on both the human rights of local communities and environmental protection.

Website and design support for RFUK’s.

The whole team were happy to have had the opportunity to support this important work in various ways. In addition to our development of RFUK’s new website.

Promotional design.

The New Fat has been responsible for designing campaigns to raise funds for the Foundation. This has involved designing promotional materials in all shapes and sizes, such as Christmas appeal leaflets. As well as infographics and project reports, to encourage donations.

Environmentally friendly printing.

When printing these items we have taken account of RFUK’s environmental ethos and ensured the use of sustainably sourced paper. We produced project reports in both English and French to maximise their reach.

We have used these materials for email marketing too, designing e-shots as part of the Foundation’s campaigns.

Our designs.

Our team also produced the design for a canvas tote bag. Handed out to runners competing in aid of RFUK at the London Marathon. For this, we created an eye-catching leaf-based design to complement the client’s established visual identity. The graphic has come in handy for other things, such as privacy glass for the meeting room at RFUK HQ. As well as a fun colourful element in an educational pack for schoolchildren

Annual report design.

The New Fat has also designed the Foundation’s annual report for a number of years. We ensure that each document feels fresh and contains strong imagery and graphics. We do this while sitting within RFUK’s brand architecture.

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