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Designs large and small for Solvay

Getting the branding chemistry right.

Solvay applies science to develop substances and materials used in many different industries. In doing so, the company brings benefits to countless aspects of daily life. Because of this they need a brand architecture agency that can meet their expectations.


The New Fat – A Brand Architecture Agency.

As a brand architecture agency, we’re proud to be an ally with this global business for more than a decade. Our agency acts as their in-house design department and working with them regularly.


Project and brand support.

Our support has been extensive and wide-ranging, as you’d expect with such a large and diverse company. Working with Solvay on smaller tasks like corporate stationery design, to complex, large format projects.


Our branding work with Solvay.

We’ve updated a full set of corporate brochures, using our design skills to integrate images, technical specifications, tables and infographics. We ensured that the brochures presented a coherent look – applying Solvay’s brand to colour code different sectors for the company’s products, so that they were easily identifiable.


Exhibition design.

A key part of our work has involved exhibition design and build for Solvay’s regular appearances at business expos – from small pop-up stands to a full large-scale presence. The biggest of these events is the annual JEC World exhibition in Paris, on which we’ve worked for a number of years.


Each year we find a new style to keep things fresh, while staying true to the Solvay brand. This has involved working with highly innovative set designs. In 2019, we used a futuristic theme to design uniquely-shaped wall panels, where high-impact images were overlain with bespoke graphics.


We continued this design through all the other promotional elements, to boost awareness of Solvay’s presence at the event. We designed a mix of printed and digital elements including e-mail signatures, invitations, digital and print advertising, social media branding, website graphics, product cards and directional footprints for the floor of the hall.


Throughout, we liaised with stand builders and our clients to ensure that everything was completed on time and to the right standard. It’s a project which typifies the versatility and skill of The New Fat team.



Client Feedback

“I would absolutely recommend The New Fat. I have worked with them for more than eight years across a wide range of deliverables, from print to web to large-scale graphics for trade shows. They always follow our briefs and meet our deadlines. They are creative and help us enhance our designs. I have trusted them with some of our most important projects and didn’t regret it! Thank you!”

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